
According to the National Institute of Health, one of the best techniques for managing stress is to take a short break and think positively.
Knowing the Holiday’s are always stressful and the economic outlook for the ’08 season was perhaps the most dismal since the Great Depression, Sears launched the “Good News Now” network. A collaboration between Sears, Yahoo and ABC News delivering nothing but good news twenty-four hours a day.
The channel was hugely successful, delivering hundreds of positive stories to millions of viewers. In fact, nearly 2.4 million watched during the critical 40 days prior to December 25th, delivering a uniquely positive brand message during a time when our competition was simply screaming low prices.
After the New Year, a new partnership was made with AOL to offer more features.

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